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Press Release by NATIONAL MAIL ORDER ASSOCIATION in Economy
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U.S. Manufacturers helped by Mail Order Marketers
View all releases by NATIONAL MAIL ORDER ASSOCIATION
This press release is about: products, order, manufacturers, marketers, mail, sourcing, manufacture, contest, catalogs, craftspeople, minneapolis
2003-10-16, NATIONAL MAIL ORDER ASSOCIATION - The U.S. remains the favorite sourcing location for those catalogs surveyed, with 89% rating the States as a "very good" or "good" sourcing locale. U.S. made goods represent, on average, over 70% of dollar sales volume for these surveyed catalogs.MINNEAPOLIS, MN,(PRWEB) October 15, 2003 – While many big American retailers continue to increase their off-shore product sourcing, mail order marketing companies continue to search for products made right here in the USA.
In fact, when it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place that catalogers turn to, at least among participants in the Catalog Age Benchmark Report on Merchandising. And this is not a new trend; mail order marketers have consistently been big supporters of American made products.
The U.S. remains the favorite sourcing location for those catalogs surveyed, with 89% rating the States as a "very good" or "good" sourcing locale. U.S. made goods represent, on average, over 70% of dollar sales volume for these surveyed catalogs.
The U.S. also remains the most popular place to manufacture or contract for the manufacture of products: Among the 78% of catalog respondents that manufacture or contract for manufacture, 94% do so in the U.S. The Far East has lost ground with catalogers, with only 19% of respondents manufacturing there, down from 24% from 1999.
How do mail order marketers go about finding U.S. made products when buyers are no longer rating trade shows as their best source of finding new products? Many have turned to alternate methods, one if which is the National Mail Order Association which sponsors the Made in America—Hot Product Contest.
The "Made In America" contest is a competition created to help American manufacturers, artisans/craftspeople and inventors get their products introduced to a wide variety of mail order type marketers. This includes general mail order operators, catalogers, infomercial and home shopping producers, Web merchants, and direct mailers.
The contest also clearly helps buyers from these mail order marketers find new and interesting products for their company to sell. New products are the lifeblood of the mail order industry, and buyers are constantly on the lookout for them.
While brick and mortar retailers want proven sellers, on tough terms, mail order type marketers are much easier to deal with and are much more open to testing new products. Because that’s how they thrive, finding and selling products that are not yet readily available in stores, or are perceived to be hard to find. To them, product is KING!
Mail order marketing is also the fastest growing sector in the retail industry, well exceeding the growth rate of general brick and mortar retail. Mail order driven sales in the United States are estimated to reach $2.17 trillion in 2003. In the last twelve months two-thirds of all consumers purchased products through catalogs.
To make sure that all manufacturers and product segments are represented across America, the contest is open to all inventors, manufacturers, and artisans/craftspeople. Products can be of any type, with awards and prizes in 19 different product categories; Apparel, Automotive, Business Supplies, Consumer Electronics & Scientific, Crafts, Jewelry, Gifts, Educational, Food & Beverage, Hardware & Tools, Health & Fitness, Holiday/Seasonal/Special Occasion, Home Furnishings & Housewares, Lawn & Garden, Personal Care & Cosmetics, Pets, Sports & Leisure, Toys/Games/Children’s Products and Miscellaneous. There will also be fifty “Best of State” winners, and four from the U.S. territories; American Samoa, Guam, Puerto Rico, and U.S. Virgin Islands.
“You never know where those next hot selling products will come from, but we’re out to find them,” says John Schulte, NMOA President. “Some of the greatest products are invented and made here in the USA, but many of these innovative companies are smaller and have a hard time getting their products noticed. This is especially true for rural manufacturers and craftspeople in greater America, many of which have a limited tourist season for selling their wares. This contest can help them get discovered by mail order marketers. It can open up a whole new world for them and for their local economy as well.”
Prospective contestants can get an entry form at the National Mail Order Association Web site www.nmoa.org/contest, or by sending a self-addressed, stamped envelope to NMOA headquarters, 2807 Polk Street NE, Minneapolis, MN 55418.
Contestants are encouraged to enter early to make the next buying season. Entries must be submitted no later than December 31, 2003. Winners will be announced early 2004.
About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported organization founded in 1972 to help small to midsize businesses and entrepreneurs involved in mail order marketing. Providing, education, information and business contacts worldwide.
Source: PR Web™
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